Top digital award for the International Programmes

Fred Lintern and Binda Rai

It’s official, the 2017 London graduation ceremony live webcast has won a prestigious digital communications award in Berlin, beating key shortlisted competitors – Netflix, IBM and Fox Networks Group Germany – in the Online Event and Live Communications category. 

The winners of the Digital Communication Awards, hosted by Quadriga University of Applied Sciences, were announced on Friday 29 September. The announcement followed a session where all shortlisted competitors in each category pitched their projects, followed by a Q&A session with a Jury of industry experts in digital communication. Both activities were an integral part of the application process and a prerequisite for winning the award. 

Binda Rai, Head of External Relations, Media and PR, University of London International Programmes, said: “It is a huge responsibility to deliver an event that has nine component standalone events, at the heart of which sits the live webcast which people are watching all over the world. With an event like this, there is no room for error!”

On winning the award for the University, Binda said: “We applied our access agenda to the event and in doing so found a way of making it available live to a worldwide audience. This approach enabled friends and family members who couldn’t make it to London to watch the event in real time and share that ‘very special moment’ with their loved ones whilst they were being presented to the Chancellor, HRH The Princess Royal, and the Vice-Chancellor, Professor Sir Adrian Smith, during the graduation ceremony.” 

She added: “Our event this year was exceptional in that we were able to secure additional social media support from both our Honorary Graduate, the Hollywood actor, Adewale Akinnuoye-Agbaje and the Mayor of London, Sadiq Khan. This helped increase our reach even further than the 90-plus countries represented at the graduation event on the day. I thank the members of the Jury for recognising our efforts; the award is testament to the quality and value of the webcast, which requires a number of key skills, both creative and technical, to execute it successfully. In addition to this, we saw fantastic collaboration across all teams in the International Programmes to help us deliver, which without doubt helped us to maximise the impact of this event.” 

Craig O’Callaghan, Director of Operations and Deputy Chief Executive of the University of London International Programmes, said: “There is a great deal of strategic planning, creativity and innovation in delivering this live webcast over a seven-hour period. What we’ve shown with this winning entry is that we are producing communication that is well thought through and planned, with real outcomes in mind. I congratulate what is essentially a very small team on their phenomenal success, as well as everyone else for their contribution in making it happen.”