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Sustainable Fashion

The fashion industry is causing immense environmental damage. Increasingly short fashion cycles, and ever lower prices, mean that clothes are being produced and discarded at a highly unsustainable rate.

The cotton and synthetic fibres used in the production of our clothes require huge amounts of land, water and energy.

This contributes to environmental degradation, pollution from harmful chemicals, greenhouse gas emissions throughout the supply chain, and mountains of waste.
The people who make our clothes often face dangerous working conditions and extremely low pay, but a lack of transparency throughout the fashion supply chain means that brands are not being held accountable for abuses of labour rights and damage to local environments.

We urgently need to change our relationship with fast fashion to protect the planet and under-supported workers around the world. 

Our sustainable fashion goals:

  • Oppose the fast fashion industry and combat the over-consumption of clothes.
  • Promote reuse, repair and redistribution of clothes and textiles.
  • Support ethical and sustainable fashion brands.
  • Hold brands to account on their sustainability practices.

What we can do

  • Buy less clothes – ask yourself if you really need it before you buy it.
  • Make the most of the clothes you already have, by finding new ways to style your old pieces.
  • Repair clothes that are torn or worn, instead of throwing them away.
  • Shop second-hand, in charity shops, at swap-shops, or using online platforms like Depop and eBay.
  • Donate or sell your unwanted clothes, instead of binning them.
  • When buying new, choose ethical and sustainable brands where possible. Look for clothes made from organic cottons or containing recycled materials.
  • Use the Fashion Transparency Index to find out how transparent your go-to brands are about their supply chain, how they source their materials, and the working conditions of the people who make our clothes.
  • Pressure brands to be more transparent, and to implement better policies on workers’ rights and sustainability, by emailing them or using the #WhoMadeMyClothes tag on social media.
  • Support small businesses and buy clothes from local makers where possible.

Key fashion stats

Million cubic metres of water used by fashion industry each year


Waste produced in millions of tonnes by fashion industry every year


Global greenhouse gas emissions produced by fashion industry


Litres of water used to produce a single t-shirt and pair of jeans