Business to Business Marketing
This module provides an overview of the essential concepts, strategic frameworks and tactical tools core to business to business marketing.
You will explore how the management of supplier-customer relationships can contribute to the success of your organisation.
You will gain the insights to enable you to evaluate, select and apply relevant marketing tools and frameworks to make sound marketing decisions in an uncertain business climate.
Credits
15 Credits
Assessment
Coursework (30% weighting) - The coursework assessment will be comprised of a 2500 word report, identifying a 'digital leader' that operates in B2B markets.
Examination (70% weighting) - The final assessment will be based on a two-hour unseen written examination including multiple-choice and essay-type questions.
Pass Mark - To pass this module you must get a mark of at least 50% in each element of assessment, subject to the application of rules for compensation. Please see the programme regulations for more information.