European business BA3210

Half course

Strategic Management (BA2070)

European Business, the PEST framework for assessing the business environment and SWOT
environmental scanning
Culture and cultural differences in Europe.
Theoretical explanations of European integration.
An account of the main treaties and institutions
The single European market (SEM) (also called the common market or sometimes the single internal market (SIM) or simply internal market (IM)).
EU competition policy
Mergers, liberalisation, state aid and, briefly, international affairs.
The place and role of the MNE in a globalising world.

By the end of this module students should be able to:

Understand how different institutions, policies and processes have shaped the European Union (EU) and the European business environment
Analyse the interaction between policy frameworks and business behaviour
Think systematically and critically about the integration process 3
Appreciate and understand the challenges facing European Competitiveness
Analyse the national, regional and global influences on European business
Understand and examine the complex relationships between the EU and major trading partners (United States), and between the EU and emerging markets
Think laterally and critically about European business – skills needed to be a successful European/international manager
Undertake independent research on a key aspect of European business

This module is assessed by a two hour unseen written examination.

European Business (Johnson D., Turner C.)