Approaches to Text (EN1010) This course introduces essential concepts in modern literary study, enabling you to become a more observant, perceptive and analytical reader (credit bearing).
Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Explorations in Literature (EN1021) This course introduces a wide range of works from the literary canon, from ancient Greek texts in translation to the contemporary (credit bearing).
Introduction to Creative Writing (EN1022) This course introduces students to some of the key concepts involved in creative writing, especially for those beginning to write (credit bearing).
Introduction to English Language (EN1023) This course introduces students to basic terminology and concepts in the study of the English language (credit bearing).
Introduction to philosophy PY1020 This course introduces the methods and content of philosophy by considering some of the central problems that arise within the subject (credit bearing).
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Renaissance Comedy: Shakespeare and Jonson (EN1020) This course provides students with an introduction to the works of Shakespeare and Jonson within the genre of ‘comedy’ (credit bearing).
Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
