Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
