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Marketing

MSc, PGDip, PGCert

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes.  This degree is accredited by the Chartered Institute of Marketing (CIM).

Gain a prestigious MSc Marketing qualification, accredited by the Chartered Institute of Marketing, with academic direction from Birkbeck, University of London.

As a graduate of this programme, you will:

  • Be able to critically reflect upon emerging challenges in branding, relationship marketing, digital marketing and social media marketing, and sustainability, to name but a few, and will find the programme of study up-to-date, intellectually inspiring and relevant.
  • Gain skills in strategic and tactical marketing decision-making while considering the effects of your decisions on the triple bottom line: financial, social and broader environmental outcomes.

Programme details

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University of London has joined forces with CIM to give MSc graduates the opportunity to gain professional qualifications through the CIM Graduate Gateway.
Marketing meeting
Develop the skills marketing leaders need to drive financial performance for their organisations.

Apply to Marketing