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Strategic management BA2070

The course aims to analyse the principal theories of strategic management and set them in the context of key developments in which contemporary business operates, including political and regulatory developments, technological change, financialisation, the development of ‘new’ business models and the changes in the framework for assessing corporate performance.

Topics covered

  • Business history 
  • Competitive or business strategy
  • Positioning strategies 
  • Corporate Strategy
  • The use of real option theory can both constrain and contain the risk
  • Organisational learning
  • Mergers and acquisitions 
  • International trade 
  • Corporate success 
  • Strategic networks 
  • How MNCs configure and coordinate their international strategies
  • Global economy. 
  • Globalisation of economic activity and globalisation of corporate strategy on the other.
  • Cultural diversity in the world of international business. 
  • Service industries

Learning outcomes

  • Understand the major approaches to analysing corporate strategy and the debates between proponents of these positions.
  • Analyse the ways in which regulatory practices relate to corporate strategy.
  • Comprehend the variety of product market situations in which corporate strategies are formulated and implemented.
  • Understand the debate on the impact of electronic business on business strategy.
  • Comprehend the impact of ‘financialisation’ on the evaluation of corporate performance and on strategic management practices.
  • Use financial and non-financial data in the analysis of strategic management issues in case studies.


This module is assessed by a three hour unseen written examination.