Brand Management (MOOC) Gain a deeper understanding of the evolving practice of brand management, one that goes further than practised in most organisations today.
Consumption, Marketing and Culture (MOOC) This course prepares you for a more analytical understanding in the role that marketing activities play in shaping our consumer cultures and lives.
Fundamentals of Marketing Strategy (MOOC) This course provides you with theoretical knowledge and insights into the practical implementation of an effective marketing strategy.
Marketing (BSc) Understand contemporary perspectives on marketing as a discipline and cultivate a multifaceted appreciation of management disciplines.
Marketing (MSc, PGDip, PGCert) The new online MSc Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making.
Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
