Webinar 3: Rational or relational? Why we need to think differently about how we plan large scale retrofit
Sharing insights from a range of retrofit research projects, Pippa will question whether the conventional, rational approach to planning retrofit programmes sits at odds with the relational factors that are critical for success. Could our blinkered view of project efficiency and cost control actually be hindering our attempts to deliver retrofit at scale? Leaning heavily on her behavioural economics background, Pippa will throw light on the tensions between the rational, technical challenge of retrofit, and the psychological, value-centric aspects that are often overlooked.
Pippa Palmer is Director and Founder of environmental systems change consultancy, Polln and Research Strategist at LSBU's School of Built Environment & Architecture.
Pippa's early career centred on developing go-to-market and customer engagement strategies for household name blue chip clients, before turning her attentions to more sustainable brands. Latterly she uses her bespoke behavioural economics and process analytics model - Ghosts & Gaps - to deliver actionable insights for organisations facing the challenges of the Climate Emergency, such as the UK's net zero transition, decarbonisation of our housing stock, and clean energy adoption. As former Managing Director of the charity, SolarAid, Pippa is still retained to advise on the rapid scaling of decentralised energy and home solar across sub-Saharan Africa, exploring the emerging intersection between fair sustainable market building and consumer subsidy models to meet the needs of those the market will leave behind.
Closer to home, as an ‘accidental academic’, Pippa's has conducted extensive research around the intersection of the behavioural, markets and technical challenges of the net zero transition, first on new homes and more recently on retrofitting the UK's existing stock. Her academic retrofit research portfolio at LSBU includes Retrofit Skills for Lambeth Borough Council, Retrofit Market Development and Channel Strategy in Retrofit, Retrofit Customer Journey mapping, and a toolkit to help Social Housing Landlords communicate retrofit to residents.
Pippa's consultancy, Polln, is a proud partner of the National Retrofit Hub, where Pippa co-chairs the NRH Work Group 3: Workforce Skills and Strengthening. Pippa's most retrofit research brings together 'Ghosts & Gaps' insights from a wide range of retrofit funding pilots which are already helping inform new approaches to resident and community engagement.